Google Kills Page Rank
As we reported early last month to many of our clients, Google began officially killing off toolbar PageRank. It started on March 7 2016 but it officially ended Friday, April 15, 2016. They closed the feed to obtain the toolbar PageRank data.
All the Toolbars that worked in Internet Explorer 6 or any of the web based tools that scraped the data, they have been officially closed down.
Now, Google does use PageRank internally and it is still an important factor in their algorithm. But the external PageRank score shown in these tools and the Toolbar was between 0 and 10, whereas the score used by Google internally is way more complex.
Google has been killing off PageRank in the toolbar for years. In 2007, Google asked webmasters for feedback on removing PageRank and then, a couple of years later in 2009, Google removed showing PageRank like data in Webmaster Tools (Search Console). But in 2013, Matt Cutts told us Google probably will never kill off PageRank in the toolbar. Matt is no longer there and it is now gone.
Not to worry.
To help you evaluate the quality of pages, we've replaced Google PageRank with domain and page authority data from Moz and Majestic.
To evaluate the quality of linking pages in the Backlink Quality Check tool you can now use the URL Flow metrics and the Domain Flow metrics provided by Majestic.
The URL Trust Level of a linking page and the Trust Level of a linking domain are now used in the Toxicity formula.
Bottom line, we've got you covered.
Posted on April 22, 2016
by Ed Moore