What is your cost in getting a new client?
This would include costs of 1) your website, 2) SEO company, 3) Social Media Advertising, 4) Pay per click ads, 5) newsletter campaigns, 6) direct mail campaigns and more.
How long does it take for you to land them?
This would be from the time you launch your campaigns, to the time they request a quote, more information or sign up for your products/services.
What is your Cost per client acquisition (CPA)?
Let’s say after adding these expenses up your firm spent $2,500 in marketing and gained 10 leads. Of these 10 leads 3 became a client of your firm.
Your average cost per client acquisition (CPA) is:
$2500 spent on marketing / 3 clients = $833 CPA
Would you be interested if there were a quicker, more cost effective way?
88% of consumers trust online reviews as much as personal recommendations.
Source: Search Engine Land
42% of people say testimonial videos are effective because they showcase an actual person and help the viewer understand their story.
74% of customers state reveiews create an increase in product conversion.
Source: People Claim
63% of consumers indicate they are more likely to purchase from a site if it has product ratings and reviews.
Source: Search Engine Journal