Search Engine Optimization (SEO) is really just how you improve the quality and quantity of traffic to your website. Just as with so many other forms of internet marketing, proponents hotly debate the best ways to improve SEO. You may have heard (or read about) many of the most effective techniques, and the truth is that there’s not just one way to get the best possible benefit from your time, energy and resources.
So, the reason we start with the benefits of blogging is that it really is a very good place to start. Whether you’re just starting out or you’re established and you’re just looking for ways to improve your results, a blog is the best way to strategically improve your SEO, while you find or refine your voice, prove your authenticity, and grow your audience.
A blog, or weblog, is a part of your website. You already have pages on your website that tell your customers and visitors all about you and your company, but a blog is a bit more flexible and dynamic. A blog allows you to connect with your audience and communicate who you are, what your marketing goals are, and why they should care. The content you post to your blog via your content management system is also a powerful tool for increasing your credibility. You’re selling yourself and your brand, just as you’re showing your audience why they should trust you.
In a very real sense, you're pushing them to become just another form of your "foot traffic" pounding their path to your door--both the brick-and-mortar company, as well as your virtual property. For your clients to really connect with you and your business, you must put a face to your company, but also give them every reason to believe that you've got their best interests at heart. They will want to come back and visit your company because you've given them the "red sneakers" appeal factor.
The concept of a blog is simple, but it’s not necessarily easy. A successful blogging strategy doesn’t happen overnight, and you’ll see the biggest benefits from all that work if you carefully plan out your strategy in advance. But, first, take a look at why a blog will be so incredibly beneficial to you, your company, and to your SEO. Here are just a few key takeaways.
Before you start a blog, you may feel invisible, but there’s a good reason for that. You and your site may really be completely invisible online. Nobody can find you. Your customers may not know what you do. And, you just don’t show up high or at all in Google search rankings. As you post more fresh content to your blog, you’re naturally increasing your online visibility. That’s a good thing. It’s important to determine and track those marketing strategies and techniques that are working well for you (that are getting you the results you need). Then, you can continue to implement those tactics that work, and phase out or tweak those internet marketing strategies that just aren’t successful.
A positive side effect of posting more content and becoming more visible online is that you’re also increasing the traffic to your website, but specifically to your trending blog posts. Your goal is to offer a unique and engaging experience to your customers and visitors, so they will stay on your site to learn more (via the repository of blog content). A possible result from a visit to your blog could be that you convert that person into a customer. Even if they don’t immediately buy your products or services, though, it’s still important that you offer the kind of content that will entice your visitors to come back to your blog again, and you may even inspire your visitors to refer their friends or colleagues.
Since it takes time to build your blog, and post engaging content, the increase in traffic that you're hoping for just doesn’t happen overnight. Focus on your goals for your business, and also keep in mind the ways that blogging will benefit your business. But, also make a full digital marketing plan, and keep in mind that blogging is just one of the factors that will improve your overall SEO. With our blog writing services, Red Sneakers Mobile Marketing can help you create the foot traffic you are needing for your business.
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