Business Week: Blogs Will Change Your Business.
When they first published that headline in 2005, Twitter didn't exist and Facebook was still only for the Ivy Leagues. But, the writing was on the wall and they reported it.
If you are a business owner, you should care. Blogs are one of the most valuable tools a business can have. It engages your businesswith prospects and customers, ultimately allowing you to get 'closer' to them with your information.
This is a world of research now, like it or not. Everyone does research. If you are not blogging, you are not engaging your business with the rest of the world.
Who needs more traffic on their site? Yeah, me too.
Each post is an opportunity to convert traffic into leads.
Establish yourself as an authority in your customers' eyes.
As long as people research, blogs remain relevant. Today and tomorrow.
Search engines love blogs for their valuable content.
Your blog is the 'why should I buy'information for prospects.
Introduce new products, highlight old ones. Brag about your company.
Create conversation with customers and prospects. Keep them engaged.
A blog keeps you focused on yourMarketing strategies.
Offer insight to your philosophy, employees and ideas.
Track readers click-throughs, popular topics, shares and comments.
Ideas will abound from friends, colleagues and yes, your readers.