Business Week: Blogs Will Change Your Business.

When they first published that headline in 2005, Twitter didn't exist and Facebook was still only for the Ivy Leagues. But, the writing was on the wall and they reported it.

Most of us are tired of hearing about blogs, right? 
Blog this, blog that. Who really cares?

If you are a business owner, you should care. Blogs are one of the most valuable tools a business can have. It engages your businesswith prospects and customers, ultimately allowing you to get 'closer' to them with your information.

This is a world of research now, like it or not. Everyone does research. If you are not blogging, you are not engaging your business with the rest of the world.

A Bunch of Reasons for Your Business to Blog

Blogging Drives Traffic

Who needs more traffic on their site? Yeah, me too. 

Convert Traffic to Leads

 Each post is an opportunity to convert traffic into leads.

Establish Authority

Establish yourself as an authority in your customers' eyes.

Drive Long Term Results

As long as people research, blogs remain relevant. Today and tomorrow.

Blogs Fuel SEO

Search engines love blogs for their valuable content.

Marketing Content

Your blog is the 'why should I buy'information for prospects.

Your Company Voice

Introduce new products, highlight old ones. Brag about your company.

Engage Prospects

Create conversation with customers and prospects. Keep them engaged.

Marketing Strategy

A blog keeps you focused on yourMarketing strategies.

Tell Your Story

Offer insight to your philosophy, employees and ideas.

Blog Analytics

Track readers click-throughs, popular topics, shares and comments. 

Blogging is Inspiring

Ideas will abound from friends, colleagues and yes, your readers.

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