SEO 2020 Strategy: Server Network, Site Speed, & Website Development

Sep 16, 2019 -- Posted by : Emily.Triplett

If your website isn’t built with SEO in mind, your local SEO ranking will suffer over time. One of the most important steps in building your website is ensuring it is on the proper server network for your business. As an SEO company that is dedicated to web development and improving your local SEO ranking, you can rest assured Red Sneakers Mobile Marketing can and will increase your foot traffic. 

Your Server Network Affects Your Website

Server TechnologyPopular server networks like GoDaddy, BlueHost, OneAndOne, and HostGator store your website files at their large server farms. Typically, your information isn’t on a server dedicated for your business alone, and it most likely never will be with these companies. Back in the day, hosting your website on a shared server network didn’t really have an impact on your local SEO ranking. Nowadays, it does. Server networks such as these are typically slow and relatively inexpensive, which is why they are such popular choices with new businesses. However, a shared server network impacts your local SEO ranking because your site speed isn’t at its maximum. 

One of the best and easiest solutions to improve your site speed and your local SEO ranking is to transfer your website files onto a virtual server. These server networks provide the ability to quickly and easily make changes to your network. Increasing RAM is fast (typically less than 3 minutes), so your site speed can be vastly improved as soon as you need it. Since these server networks are on the cloud, you do not need to worry about maintaining a physical server. 

Red Sneakers Mobile Marketing turns to Cloudways for hosting websites. The reason we use Cloudways is because of its performance, speed, and security at the network level. Then, we go that extra step and use Cloudflare at the DNS level. It works with your current server and SUPERCHARGES your website's speed. In the unfortunate event your website temporarily goes down (even for a few minutes), Cloudflare’s caching feature allows your site visitors to still see your website. It provides an optimal user experience and helps your local SEO ranking.  

<<< USE OUR FREE SEO CHECKER TO SEE HOW YOUR WEBSITE IS PERFORMING >>>

Proper Website Development is Necessary for High SEO Rankings 

Along with site speed, you need to have a website that is designed for SEO. Our SEO company has a wonderful team of website developers. Development is vastly different from design. Web designers simply provide a beautiful image of what the website should look like. The web developers at our SEO company make sure each aspect of your website functions as it is intended. In order for the bot crawlers to understand what is on your website, we add the necessary SEO code (Scheme Markup). We also add in our Image Optimizers so the graphics on your website are compressed to the smallest size possible, which ensures you have a fast loading website. Our SEO company even goes one step further and provides a user-friendly CMS dashboard with drag and drop blocks so you can easily update your website. These blocks are already optimized for local SEO, so you don’t have to worry about adding any additional code. 

When we are developing your SEO website, we are optimizing it at the domain level (DNS), server level, and site level. By optimizing your website at these three levels, we are checking all the boxes so the bot crawlers can easily understand what is on your website. When you turn to our SEO company, you can rest assured that your website will be able to achieve the highest local SEO ranking

We Can Help You Improve Your Foot Traffic

Understanding all aspects of SEO can be difficult since it is a multifaceted digital marketing strategy that is created to work with Google’s crawler bots and the ever-changing local SEO algorithms. Red Sneakers Mobile Marketing takes the guesswork out of SEO and provides you with a complete strategy that will increase your foot traffic. Don’t wait — contact us now to learn how we can improve your website and your local SEO ranking

- Ed Moore, SEO Coach favicon-16x16.png

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