Every website needs to go through a redesign at some point. Today's Internet crowd is savvy, sleek and needs to have everything they want at their fingertips quickly and seamlessly.
Depending on the amount of planning you and your team put into the process, it can either be a relatively painless endeavor or a gut wrenching nightmare costing your company thousands of dollars or more in downtime, lost rankings, or other issues.
Consider this article direct research from the school of hard knocks that our staff and members have learned through experience. Over the years, the following tips have surfaced as things you need to think about before, during and after a website redesign. No one is perfect and even the best plans can have holes in them. Do yourself a favor - learn from our mistakes and use the following 4-step process to greatly improve your odds of getting through this process unscathed.
Step 1. Get Baseline Snapshots & Site Backup
Prior to launching your new website, we recommend doing some baseline reports, to note how much improvement your new site is over the previous design. We've found quite often this data is impossible to get weeks or months after a site launches, making it difficult to chart improvements - or the lack of them. Consider making reports on the following...
Step 2. Before Launch Preparations
Now that we have our baselines and backups ready, we can start the transition.
Step 3. Launch Time...It's Go Time, Are You Ready?
Hopefully you've done your homework and you're ready to flip the switch on the new site. Here are a few notes to consider at this crucial time...
Step 4. Post Launch, How to Catch Any Remaining Tidbits
You're almost ready to kick back and enjoy the new site, but don't get too comfy yet. There are still a huge number of potential errors lurking in the background. The ones that will have the CEO calling you in from your kid's softball game to fix!
So now that you are armed with this set of checklists, you should feel confident in your upcoming site switch. As with the old carpenter adage of "measure twice, cut once" goes double! Triple check each of these steps for the smoothest transition possible.
"Good fortune is what happens when opportunity meets with planning."
- Thomas Edison
Here's to your good fortune ;)
- Ed Moore, SEO Coach
Red Sneakers Works!
Exactly what does Red Sneakers do? Simple.
We help our clients make money. That's not an accident, it is by design.
Our background is sales and marketing, our format is technology. We have mobile tools that will help you make more money AND we will teach you how to use them. Or, we'll do it for you. We make one promise. When you use SEO Skybox Suite or any of mobile marketing tools...
You will make more money.
-- Ed Moore, SEO Coach
Red Sneakers Works!