Website Builder vs Website Designer vs Website Developer - How They Affect SEO

Sep 23, 2019 -- Posted by : Emily.Triplett

website developer 350wWebsite builder, website designer, website developer, etc are all used interchangeably because people aren’t aware of the fine line differences between the three. While Red Sneakers Mobile Marketing doesn’t take any offense to these terms being tossed around, we want our customers to understand there are differences. These fine differences can affect SEO rankings.

Website Builder

When a business is first launched, business owners are always looking for the most economical solutions since budgets are limited. Many take building their website into their own hands, and they have since 1999. Just because you understand how to use a camera and upload images doesn’t mean you understand how to build a website. The free website templates available are typically cookie cutter sites that may not be up to Internet standards. 

We aren’t denying you’re an expert in your field. However, we’re experts in digital marketing and building websites. Without proper knowledge of schema markup and Google SEO algorithm changes, your website will not appear in front of your audience. Even if you build the most beautiful website, if people are not landing on your site, you are not going to gain customers. 

Turn to the experts at the beginning of the process to avoid losing your most valuable resource - time. 

Website Designer

Websites are designed in a similar method to a house. The contractor for a house designs a blueprint, and the interior designer brings in all the bells and whistles that make the house look and feel like a home. A web developer determines the interior structure of the website along with the navigation and user interface. A website designer then comes in to create a “feeling” and make the website look attractive to keep the user on the website longer and prevent bounces. The feeling targets specific prospects, so you must understand the following about your target audience:

  • Gender
  • Age group
  • Ethnicity
  • Family size or business size (whichever is applicable)
  • Education level
  • Occupation
  • Income

Once the feeling is created, strategic buttons and calls-to-action (CTAs) must be placed to convert prospects into qualified leads or paying customers. Website designers not only work to create attractive content, but they work to create specific areas on the website to draw in analytics about what works and what doesn't on the website. 

Website Developer

Web developers are the unsung heroes of any website. They work behind the scenes to ensure the website runs accurately and successfully. Users will have the best experience possible because the developer has created a proper foundation for the web designer to embellish. 

As the architect of the website, the website developer creates the foundation for which all of the website files will be displayed on the front end. This foundation allows for workflows to be built into the website, which can include API’s that send information from your website to your CRM. The foundation also allows you to collect data with sophisticated forms without lifting a finger. Good site structure is essential to creating a solid SEO ranking.

However, if your web developer doesn't understand how to write schema markup on your website, your SEO will suffer. Your web developer must understand SEO to accurately build the internal structure that allows your website to rank on search engines. That’s where Red Sneakers Mobile Marketing comes in to help you. 

Responsive Design

What is responsive website design? Responsive design is used to build a website that scales to fit any device in an attractive way. Responsive websites are built on a grid platform, with bootstrap being the most common. Columns will fold down, graphics will resize, headers will shrink, and buttons will adjust to create the best user experience possible. Typically, responsive CSS code is built into the code to accomplish this. 

Site builders, like Wix, that are available for anyone to build a website “in minutes” typically do not have a full scope of responsiveness built into their templates. Users will need to build a desktop version and a mobile version of their website, essentially forcing their users to complete double the work. 

Red Sneakers Mobile Marketing offers a fully responsive platform, which means only one website will be built. Your website will look attractive and respond accurately, no matter the device that is used. Our system offers 2 grid systems, a ‘free style’ grid and a bootstrap grid, which gives you as much freedom and control as possible. We also have a Dashboard that enables the user to change the site with a drag and drop interface and the ability to create additional pages, add blogs, or whatever they choose.

Website Optimization

Speed is critical. We’ve mentioned in one of our earlier blogs which server network we choose and why. We have developed Image Optimizers that will routinely run to compress your graphics, and we have developed software to cache the individual blocks of content on each page. This also caches the Full Page on the site.

In a nutshell, we optimize at the Domain (DNS) level, the server level and the site level for our clients. SEO is complicated and hard to do well. We take it seriously and do it right, so all you have to do is ring the cash register.

Red Sneakers Mobile Marketing…foot traffic delivered.

- Ed Moore, SEO Coach favicon-16x16.png

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